As a film director specialising in fashion adverts, Bruno Galán wanted his brand identity to reflect his style - clean and solid - with a focus on letting the content shine without the need for much graphics.
After an initial consultation with Mr. Galán, I developed a brand identity that would be both visually appealing and functional. The main goal was to create a design system, not just a logo, and of course a color scheme that would be recognisable and memorable for his audience.
Next, I developed a color scheme that complemented his logo and brand. I chose a monochromatic color palette, with shades of gray, black, white and red combined with cyan for total break of monotony. This allowed the colors to be subtle, yet impactful in their simplicity.
Finally, I created a style guide that outlined how the logo and colours should be used across all of Mr. Galán's branding efforts. This included guidelines for typography, usage of the logo, and color schemes for different mediums.
As a film director specialising in fashion adverts, Bruno Galán wanted his brand identity to reflect his style - clean and solid - with a focus on letting the content shine without the need for much graphics.
After an initial consultation with Mr. Galán, I developed a brand identity that would be both visually appealing and functional. The main goal was to create a design system, not just a logo, and of course a color scheme that would be recognisable and memorable for his audience.
Next, I developed a color scheme that complemented his logo and brand. I chose a monochromatic color palette, with shades of gray, black, white and red combined with cyan for total break of monotony. This allowed the colors to be subtle, yet impactful in their simplicity.
Finally, I created a style guide that outlined how the logo and colours should be used across all of Mr. Galán's branding efforts. This included guidelines for typography, usage of the logo, and color schemes for different mediums.
info@eduardogi.com
info@eduardogi.com