As the brand designer for La Chinata, I had the opportunity to help shape the visual identity of this well-loved Spanish brand. By focusing on its roots in traditional paprika production and natural ingredients, I aimed to create a design that felt authentic and approachable. It was important to me that every touchpoint, from packaging to online presence, reflected the brand’s heritage while staying modern and fresh.

As the brand designer for La Chinata, I had the opportunity to help shape the visual identity of this well-loved Spanish brand. By focusing on its roots in traditional paprika production and natural ingredients, I aimed to create a design that felt authentic and approachable. It was important to me that every touchpoint, from packaging to online presence, reflected the brand’s heritage while staying modern and fresh.